📢An insightful online session on Marketing and Advertising was held at Airaa Academy, the best CBSE school in Bangalore, for grade 8, 9, and 10 Learners, led by Mr. Jesu Dominic, a distinguished Digital Marketing professional.
💻The session offered a comprehensive overview of the dynamic world of marketing and advertising, focusing on how these fields have evolved alongside technological advancements.
Exploring the Evolution of Marketing at the Best CBSE school in Bangalore
📺Mr. Dominic began by explaining the various types of marketing, emphasizing the shift from traditional platforms such as radio and television to the expansive realm of digital and social media marketing. He discussed how technological innovations have transformed the way brands connect with audiences, making marketing more personalized and impactful.
Real-Life Examples That Inspired
🌟To make the session relatable and engaging, Mr. Dominic shared real-world case studies of how renowned brands strategically utilize different mediums to captivate their target audiences. From creative ad campaigns to leveraging analytics for better reach, Learners gained valuable insights into the creative and strategic aspects of the industry.
Highlighting Creative Strategies in Modern Advertising
📱🌐A significant focus of Mr. Dominic’s session was the exploration of innovative strategies in modern advertising. He delved into techniques such as visual merchandising and creative billboard designs, emphasizing their role in capturing and sustaining consumer interest. To bring these concepts to life, Mr. Dominic shared examples from successful movie marketing campaigns, including those for IT and Barbie. These examples highlighted how tailored and imaginative approaches can resonate with audiences, leaving a lasting impact and driving engagement. This segment of the session provided Learners with valuable insights into the importance of creativity and adaptability in the ever-evolving world of advertising.
Exploring Career Opportunities in Marketing
🚀Mr. Dominic also provided valuable insights into the diverse career paths within the field of marketing, encouraging Learners to reflect on their interests and aptitudes to identify a potential fit. He highlighted the importance of various skills essential for success in the industry, including:
🌟Mathematical proficiency in data analysis and understanding market trends.
🌟Photography skills, encompassing techniques, lighting, and the use of props to create compelling visuals.
🌟Research capabilities to understand audiences and inform strategic decisions.
🌟Creative writing to craft engaging content and impactful messaging.
Through his engaging discussion, Mr. Dominic motivated Learners to explore these areas, helping them evaluate whether their personal strengths and aspirations align with the dynamic and rewarding world of marketing.
Understanding the Psychology of Advertising
❤️🌍The session delved into the psychological dimensions of advertising, emphasizing the critical role of understanding consumer behavior in crafting impactful campaigns. Mr. Dominic explained how a deep knowledge of the target audience enables the creation of meaningful and relatable advertising strategies that resonate with consumers on a personal level. He also highlighted the growing trend of brands integrating social initiatives into their marketing efforts. These initiatives enhance brand visibility and foster an emotional connection with audiences, reinforcing the brand’s commitment to social responsibility and values. This segment provided Learners with a nuanced perspective on how advertising can go beyond sales to build trust and lasting relationships with consumers.
A Session that inspired our Learners | The Best CBSE School in Bangalore
🌟The session at the best CBSE school in Bangalore offered Learners a comprehensive overview of the dynamic marketing field, equipping them with valuable insights into advertising platforms, emerging creative trends, essential career skills, consumer psychology, and the significance of social responsibility in branding. Through Mr. Dominic’s expertise, Learners were encouraged to reflect on their own interests and aptitudes, empowering them to evaluate whether a career in marketing aligns with their aspirations and future goals.
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